BetDevel and Leprecoins
- Designed deposit, withdrawal, and account flows for GGpari. Mapped user scenarios and interface states.
- I extend the design library with new components and states, improve existing ones, and adapt them across platforms.
- Designed the interface of an online Ludo game for Leprecoins from scratch and presented the designs to developers. The team is currently building the game.
Bonus system concept
Task — design a tiered user system intended to improve retention. There were no requirements, economic model, or product data.
- Used AI to research bonus mechanics, iGaming metrics, and the specifics of the Kenyan and Tunisian markets. Compiled an internal handbook for the team and used it to design the system and its calculation models.
- Analyzed the existing cashback mechanic and proposed rakeback based on betting activity rather than the amount lost.
- Developed user tiers and a multiplier that factors in visit frequency and betting volume.
- Built two HTML calculators. The first models reward size and frequency for different user types. The second estimates the bonus cost ratio for different system settings, audience mixes, and deposit scenarios.
- Proposed a phased launch to test how individual mechanics affect user behavior.
Outcome — an internal handbook on iGaming bonus mechanics, a bonus system concept, a calculation model, two working calculators, and a hypothesis-testing plan. I presented the solution to my manager and the product owner. The concept has been taken under review; no launch decision has been made yet.